Current:Home > BackTaco Bell gets National Taco Day moved so it always falls on a Taco Tuesday-InfoLens
Taco Bell gets National Taco Day moved so it always falls on a Taco Tuesday
View Date:2024-12-23 14:13:08
Remember that big to-do over Taco Tuesday? Now Taco Tuesday is getting an annual home on the calendar with National Taco Day.
Taco John's originally owned the "Taco Tuesday" trademark, but in July 2023 Taco John's relinquished it because of disputes over the rightful ownership of the name. Two months earlier, Taco Bell had started an online petition to have the "Taco Tuesday" trademark released so all restaurants could use it "to make, sell, eat, and celebrate tacos."
Now, Taco Bell has teamed up with the National Day Calendar so that National Taco Day, which had been celebrated as a made-up holiday each year on Oct. 4, will always be on a Tuesday—the first Tuesday in October.
McDonald's:Chain to keep $5 Meal Deal on the menu in most markets until December
When is National Taco Day?
The National Day Calendar, which keeps track of national days, weeks and other celebratory dates, has now moved National Taco Day from Oct. 4 to the first Tuesday in October.
This year, that means Oct. 1 is National Taco Day, the ultimate Taco Tuesday. “Taco lovers can now sleep easy knowing the national holiday has been moved to its rightful and forever home," National Day Calendar founder Marlo Anderson said in a statement.
The National Day Calendar had heard from many taco lovers who wanted National Taco Day to be on a Tuesday, he said. So had Taco Bell and the chain decided to team up with the National Day Calendar to do something about it.
"Fans online were questioning why National Taco Day only fell on a Taco Tuesday once every five to six years," Taco Bell's chief marketing officer, Taylor Montgomery, told USA TODAY in a statement. "We learned about the magic of the National Day Calendar, and made our case to move one of the biggest taco holidays of the year so that it would always land on the best taco day of the week – and now, we’re able to celebrate National Taco Day on Taco Tuesday this year, and every year in the future."
'Making real change for taco lovers everywhere'
The move just made sense, Anderson said. "It's not every day that a national holiday gets moved, but when taco lovers across the nation expressed their desire to celebrate a taco holiday on a Taco Tuesday, well, we knew we had to act," he said.
Anderson commended Taco Bell for "never backing away from making real change for taco lovers everywhere. National Taco Day is now on Taco Tuesday from here on out!”
Taco Bell's Montgomery added the chain plans to "celebrate with our fans on Tuesday, October 1," so you can expect an upcoming announcement about taco deals in the coming days.
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
veryGood! (579)
Related
- KFC sues Church's Chicken over 'original recipe' fried chicken branding
- Top Democrat Schumer calls for new elections in Israel, saying Netanyahu has ‘lost his way’
- Powerball jackpot hits $600 million. Could just one common number help you win 3/16/24?
- Duty, Honor, Outrage: Change to West Point’s mission statement sparks controversy
- Nicky Hilton Shares Her Christmas Plans With Paris, the Secret To Perfect Skin & More Holiday Gift Picks
- Jerry Stackhouse out as Vanderbilt men's basketball coach after five seasons
- Kitchen and Living Room Spring Decor Ideas That Aren’t Just Boring Florals
- February retail sales up 0.6%, but some cracks emerge in what has been a driving force for economy
- Medical King recalls 222,000 adult bed assistance rails after one reported death
- Small businesses are cutting jobs. It's a warning sign for the US economy.
Ranking
- Jury awards Abu Ghraib detainees $42 million, holds contractor responsible
- Someone stole all the Jaromir Jagr bobbleheads the Pittsburgh Penguins planned to give away
- Kyle Richards talks Morgan Wade kiss, rumors at 'RHOBH' reunion: 'I said yes for a reason'
- Actor Pierce Brosnan pleads guilty to walking in Yellowstone park thermal area, must pay $1,500
- Alexandra Daddario shares first postpartum photo of baby: 'Women's bodies are amazing'
- Federal judge finds city of Flint in contempt over lead water pipe crisis
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Pi Day
- Ancient statue unearthed during parking lot construction: A complete mystery
Recommendation
-
College Football Playoff bracket: Complete playoff picture after latest rankings
-
Lindsay Lohan Embracing Her Postpartum Body Is a Lesson on Self-Love
-
Former Treasury Secretary Steve Mnuchin says he’s putting together investor group to buy TikTok
-
A Wisconsin ruling on Catholic Charities raises the bar for religious tax exemptions
-
Maine dams face an uncertain future
-
Commercial rocket seeking to be Japan's first to boost satellite into orbit is blown up right after liftoff
-
'All in'? Why Dallas Cowboys' quiet free agency doesn't diminish Jerry Jones' bold claim
-
Report: Federal judge dismisses defamation lawsuit against Jerry Jones in paternity case